Study Shows People Don't Get Technology Because Techies Don't Get People
A survey commissioned by American Demographics of some 3000 adults reveals some interesting details about American culture as it relates to technology. In this case, the realm of technology encompasses most consumer electronics, including televisions and VCRs, cell phones and pagers, and computers.
Among some of the more interesting statistics:
- More than half the Americans who own computers confess that they don't fully understand how to operate them, though it is doubtful even Bill Gates "fully understands" how to operate a computer.
- "Northeasterners are the most confused, Midwesterners the most computer-confident." Phew, I thought it was just me. :)
- 77% of adults, age 18 to 34, feel confident operating a VCR; only 54% of those over the age of 35 say the same. These figures are roughly the same across the technology spectrum, from pagers to computers.
- 47% of Americans first attempt to fix a component when it fails. 21% have a friend or family member look at it. Only 9% fight with warrantees. 3% simply buy something new to replace the component.
Though most of the statistics are unsurprising, it can't hurt to reiterate to the industry that, though features are nice, we'd rather have something that works, something that does not require a PHD to operate. If we call you on the phone, we expect a knowledgeable person to answer with the ability to solve the problem or direct us to someone who can.