Local Hooker Rods - Live on c4.net Shopping Cart

When Bob Jenkins, owner of Local Hooker Rods, was looking for more control over his online shopping cart and a faster turnaround time, he met with the developers at c4.net. Bob's company designs high end custom fishing rods, hand-made in the USA. Bob wanted some additional functionality that his existing shopping cart did not have. Bob was also concerned with the ability to scale his online store, so that he could quickly add products as he expands his business. Using our e-Commerce Shopping Cart, we were able to solve all of Bob's concerns as well as deliver an easier to use Administrative utility.

When we first met with Bob, he was pretty content with his existing web site design. The shopping cart system was primarily what was driving him to look around. With his rods being a custom product, Bob needed the ability to display pictures along with the descriptive information found within the store area of his web site. Without the ability to upload images of the rods in his existing shopping cart system, people shopping on his web site had no idea what a "Stand Up Tuna Rod With Roller Tip" looked like. Getting a shopper to spend up to a few hundred dollars without seeing what they're going to get first is a pretty improbable proposition. With our shopping cart solution now in place, Bob is able to upload multiple images to each rod, giving online shoppers a very clear picture of what each rod looks like.

Turnaround time was another area of concern for Bob. Prior to working with c4.net, he was working with a web developer located in a different time zone. With his business and residence both being on Cape Cod, Bob was looking for someone preferably local who could host and maintain his web site. With our offices conveniently located in Harwich, Bob is able to meet with us face to face whenever needed. Within weeks of our first meeting, we had Bob's localhookerrods.com web site up and running live on our Shopping Cart. When Bob has a question or needs help with his web site, we're right here.

Scaling his online store was another issue with Bob's prior shopping cart sytem. Adding products to the online store was not an easy or fast thing to do with his old system. Using our c4.net Shopping Cart, Bob can add new products in real-time and on his own. As a matter of fact, Bob added his first new product to the online store right after finishing our 2 hour training class. You can now purchase Visors from the Apparel section of localhookerrods.com.

Our Shopping Cart Administrative utility provides an easy to use interface, making it simple to manage your online products. Adding new products is a quick process, and changes to your online store can be made in real-time. We provide a two hour training class with our online shopping cart to help you get comfortable working with it. There is no additional software or skill set required to manage your online store, just a simple web browser and the proper login credentials.

Moving Bob's site over to our Shopping Cart solution was seamless. End users saw no interruption in service, and the only thing Bob needed to do on his end was test that his email service was working properly after the switch... which it was. With our feature enhanced shopping cart, online shoppers can now get a much better sense of what a product is before they buy.

We invite you to take a look at Bob's online store at localhookerrods.com, and see what you think. If you are interested in working with c4.net for your online e-Commerce needs, please contact us today!


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